Nowadays PSD-to-HTML conversion services are very popular and are used extensively. But no one would ever exploit them if they were not able to give any benefits. So what do you get when you hire an external company to convert your designs (i.e., digital images in Adobe Photoshop *.psd, *.ai, etc. formats) into xHTML/CSS code?

Who uses PSD-to-HTML conversion services

Before starting discussing benefits themselves it is reasonable to consider in brief who PSD-to-xHTML/CSS conversion companies’ clients are.

Here are some of them:

a). Web design and Web development companies, graphic design studios, creative agencies — often they are regular clients and build a long-term cooperation with PSD-to-HTML providers;
b). Companies which need to develop a piece of custom software — such customers usually need to convert graphic designs into templates for content management systems (Drupal, Joomla), e-Commerce systems and shopping carts (osCommerce, X-Cart), corporate blogs (WordPress) and so forth;
c). Independent graphic designers, web freelancers — division of labor could be mutually beneficial in this case;
d). Bloggers, networkers, owners of small websites — as a rule, their orders are one-off.

Benefits of using PSD-to-xHTML/CSS services are somewhat different for each of those groups.

Benefits for companies

For companies cost and organizational benefits are usually the most essential. They embrace:

1). Cost saving — is achieved due to a number of reasons, including economies of scale typical for special-purpose, highly tailored companies like PSD-to-HTML providers;
2). Access to the best-of-breed specialists and best xHTML/CSS coding practices –Design-to-HTML conversion requires specific skills and knowledge. It is especially true when it comes to W3C standards compliance, semantic coding, cross-browser compatibility, and other modern requirements to website markups;
3). Better markup quality — as a result of the above;
4). Design-to-xHTML/CSS conversion time decreasing;
5). Total project turnaround improvement;
6). Easy and fast assistance in the periods of overload;
7). No need to rent additional office space;
8). Better customer satisfaction;
9). More efficiency and flexibility in core revenue-producing activities;
10). Better honed company’s business focus.

Benefits for Web and design professionals

Needless to say that to know the basics of HTML or CSS and to have hands-on experience and to keep abreast of the latest tendencies is like apples and oranges. So if xHTML/CSS coding isn’t your main focus in web design then hiring a PSD-to-HTML provider, you get rid of in-depth study of xHTML, coding and debugging markups, finding and collecting CSS tricks and tutorials.

Therefore, our list of benefits is continued with:

11). No need to learn in detail HTML / CSS / XHTML / AJAX / W3C standards / 508 Standards / WCAG / and so on, and so forth;
12). No need to bother how to solve different markup problems (e.g., overcome peculiarities of IE, etc) — that in itself can definitely save some nerves;
13). More time and energy for design, customer care, promotion, after all, for recreation;
14). More design orders completed;
15). As a result, an opportunity to gain more money — not out of place in these uncertain times.

Benefits for individuals

16). Professional look and feel of your website or blog;
17). Speed optimized markup — users and search engines prefer quick websites;
18). Cross-browser website — she/he won’t say it looks bad in their favorite browser;
19). W3C validity — your website is WWW Consortium standards compliant, it is like a prestigious seal of approval;
20). Semantic coding — it helps search engines to understand and rank your web pages better;
21). Authority — xHTML/CSS table-less templates and themes are trendy now.

Of course, the list is not completely comprehensive. But even in that form it evidently shows that there are enough weighty reasons to use PSD-to-HTML conversion companies.

About The Author
Natalia Savchenko is a proficient web designer and the CEO of HTMLcut.com, a PSD to HTML conversion and PSD to XHTML/CSS services company.

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